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  • lisaannettestanley

My Recent Foray into Houston's Own Little Africa

Houston is one of the most wonderfully diverse cities in the Nation. From Harwin Street where I first got my Insurance License in 2006 in the heart of the Mahatma Gandhi District to Chinatown & beyond, Houston is home to a massive African Community with immigrants from many African Nations.

Because my fledgling business is not yet self-sustaining with a livable income, I recently took a side-gig here.

Answering an Ad for Marketing Professionals, I quickly found out that the marketing style business model here is Grassroots Marketing.

Grassroots Marketing is a valid legitimate business model & one that has found favor among Political Candidates: Door-to-Door Canvassing neighborhoods, Street Fairs & Community Events with a tent & table-top on the side of the road.

The business model employed here has been wildly successful for them, with major client corporations employing them to be the “Food SampLers & Perfume Sprizters” we see at the mall.

The client I represented offered a product that would be in direct competition with products sold in the stores, so for that reason, I was generally sweating my ass off in a parking lot in the wind, rain & blistering sun.

The man whose marketing firm I worked for is an impressive young man, 10 years younger than me but extremely tall dark & handsome – a regular “Mr GQ.”

Parisian-born of African parents, this young man was raised in London & Scotland & has been in this country for about 10 years.