Door Knocking? Stop Knocking and Start Ringing
Door knocking. Pounding the Pavement. Canvassing. Prospecting. Whatever you call it, it's used in Grassroots Campaigns of all kinds.
Door to Door Canvassing, a Sales technique employed by Political Campaigns, also known as Grassroots Marketing is a very effective method for getting the word out to prospects.
This was the predominate sales model other than Magazines & Newspapers prior to the advent of Radio & TV Advertising, also known as Commercials.
Outside Sales traditionally promoted products like Encyclopedias, Kirby & Rainbow Vacuum Cleaners, Tupperware Parties, Make-up from the Avon Lady & Mary Kay, and yes, even Girl Scout Cookies.
Many refer to this as "Door Knocking."
Can I tell you that I don't "knock on other people's doors?"
Yet my door gets knocked on all day every day & all night too.
This was the biggest factor in what I decided to NAME my Website: the way I learned Outside Sales, Door to Door Canvassing an area 25 - 30 years ago in the early 1990s.
Since then, just about every Outside Sales position I've ever held has employed the Door to Door Sales Model, everything from commercial Business to Business (B2B) for Small Group Insurance for Employee Benefits, to Commercial Electricity sales or Advertising - to Individual Sales of Life Insurance, Health Insurance, Medicare Coverage, Cemetery Spaces, Residential Electricity - you name it .
Generally speaking in Outside Sales, somebody's door is gonna get knocked on.
PEOPLE are INDIVIDUALS.
Learn to treat PEOPLE as INDIVIDUALS.
Learn to treat INDIVIDUALS with RESPECT.
Learn to speak with Emotional Intelligence.